Said Legbouri

Said Legbouri is an official Moroccan tour guide, cultural ambassador, and founder of Visit Smara – The Official Gateway to Morocco’s Sahara. With a Higher Diploma in Political Science and a strong background in web development and digital projects, Said has combined his passion for history, technology, and travel to promote authentic tourism experiences in southern Morocco.

Born and raised in Smara, the spiritual capital of the Moroccan Sahara, Said grew up surrounded by the rich traditions of Hassani culture, desert landscapes, and centuries-old caravan routes. His deep connection to his homeland inspired him to dedicate his career to showcasing the cultural and natural heritage of Morocco’s southern provinces.

Before entering the tourism field, Said worked in web applications and digital innovation — including projects related to artificial blood research and smart information systems. This unique experience shaped his modern vision of tourism: blending local authenticity with digital accessibility. His approach focuses on using technology to open the Sahara to the world while preserving its identity and traditions.

Through VisitSmara.com, Said aims to make Smara and the wider Sahara region visible on the global tourism map. The platform serves as both a travel guide and a cultural archive — featuring destinations, local artisans, desert experiences, and eco-friendly tours that reflect Morocco’s living heritage. Said is also expanding his work to neighboring destinations through initiatives like VisitLaayoune.ma and Smara Travel.

As a licensed guide, Said is known for his storytelling skills, deep historical knowledge, and warm hospitality. Whether leading visitors through ancient rock carvings, guiding them across the desert dunes, or sharing tea under the stars, he ensures every journey is an encounter with the soul of Morocco.

Beyond guiding, Said continues to develop digital tourism projects, integrating modern tools like online booking systems, interactive maps, and AI-driven cultural promotion — all to enrich visitor experience and empower local communities.

Key Highlights

• Official Moroccan Tour Guide based in Smara

• Founder of VisitSmara.com and VisitLaayoune.ma

• Holds a Higher Diploma in Political Science

• Experienced in web development, digital strategy, and tourism innovation

• Advocate for sustainable and cultural tourism in the Moroccan Sahara

• Fluent in Arabic, French, and English